On Wed, 22 Oct 1997, Marty Kline wrote:
 
> The ticket prices here are a simple study of supply and demand.  Until the
> pro expansion franchise in town starts up in a couple of years, people are
> willing to shell out whatever the school asks for tickets, and the school
> is taking advantage of this.
>
This type of attitude is short sighted.  They *will* pay for it when
alternatives come.  If one is grudingly paying an overpriced amount as
soon as the alternative comes the customer vanishes.  If, as happens in
sports, loyalty and affiliation result, when the alternative comes the
customer (fan) stays.  Loyalty and affiliation are more likely when a
person does not feel exploited.
 
Arthur Berman [log in to unmask]
GO BU!!! GO ICE!!! GO GOLDEN BEARS!!!
 
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