From the cover letter accompanying the initial release of The College Hockey Centennial Hockey Card Set: "The cards, co-sponsored by One Xcel...and the AHCA, will NOT be sold and are only available to AHCA members, the hockey media, and through AHCA institutions on a VERY LIMITED BASIS. The print run was limited to 1896 sets, in memory of the year that the first college hockey game was played." (Emphasis added) Given that disclaimer, I don't know why they would be "advertised" anywhere; however, you might try getting in touch with the AHCA to see if maybe they're selling off excess sets, though with that limited print run, you'd think there wouldn't BE any excess...??? HOCKEY-L is for discussion of college ice hockey; send information to [log in to unmask], The College Hockey Information List.