(First a disclaimer: I apologize if my InterNet virus warning was a hoax. I received the info from someone at a major defense contractor whose system administrator had posted it to all. I still won't go near anything named "Good Times" unless Jimmy Walker is in it) In discussing NYC area college hockey, John Zack wrote... "Judging from announced attendence figures the interest in college hockey in New Haven and Princeton is tepid. For example, Princeton drew a very small crowd to its home ECAC playoff game this year." As someone who spent six years in New Jersey, I can attest that hockey is pretty big there. Obviously not as huge as it is in a hotbed like Boston, but several youth leagues flourish and receive considerable ink in many daily papers, particularly the Trenton ones. And Flyers and Devils paraphenelia is far more common than 76ers and Nets. College hockey, though? A different story entirely. Although coverage in the papers is still strong, both Princeton and Yale suffer from the same problem. Critics of Major League Baseball talk of how the game is losing the younger generation for a variety of reasons (night games, expensive tickets). At Princeton snd Yale, it's hard for families to go to games because both arenas have small capacities (under 3,000--among the smallest in the ECAC). In addition, most games end up sell-outs in advance--not because tons of locals are buying seats--but because many NYC-based alums purchase season tickets. Unfortunately,these seats often go unused (length of travel, business, etc.), and crowd totals are reduced. Certainly the Athletic Departments can't be faulted for selling these seats in advance, when there's no guarantee that they could sell them day-of-game otherwise. But it just further enhances the development of a N.J. yongster as a pro hockey fan (at least they can watch those games on TV), not a college hockey fan. As many have written already, successfully marketing college hockey isn't an overnight endeavor. It will take time and long-term investments in attracting young kids--hooking them in as fans and then maintaining them through their lifetimes. Mike J. (Princeton '92)