So it looks like Sparty has "innovated", signing a deal so that their men's squeakball team is the "MSU Spartans Presented by Rocket Mortage". 
(linky: https://saturdaytradition.com/michigan-state-football/michigan-state-makes-ridiculous-sponsorship-deal-for-mens-basketball-team/)

Having opened the can of worms, it is only a matter of time before this comes to college hockey.

I, for one, am looking forward to the Clarkson Golden Knights, presented by Sergi's, taking on the St. Lawrence Skating Saints, presented by Sergi's.

Stay safe and warm, everyone! (in that order, please)

John
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