I thought the article a lot more fair than the title. The stories are a team that is much more fun to watch and a schedule that has (and will) suck.
A small part of article, but IMHO huge is that once someone leaves being a season ticket holder, the likelihood of getting them back is small to nonexistent, no matter how great a show you're putting on.
Also, good quotes from Joe Roberts and a few fans.
Cheers, Wayne