Dick Tuthill wrote:
 
>         I'd like to point out that ESPN is able to quantify its audience
> almost exactly.   So,  if they showed car racing instead of a college hockey
> semi-final,  that says something about the college hockey audience  --  at
> least how many of us there are.   What is a little less precise is the
> degree of passion with which the college hockey audience approaches a
> broadcast.   Perhaps if,  from a marketing standpoint,  a potential audience
> is measured by the product of its numbers times its passion,  then we'd
> have something.   And perhaps advertisers are already onto that line of
> reasoning.   Saturday's finals did not seem to lack a wide variety of
> quality advertisers.   In fact,  there were almost as many as for some *other*
> sports!
 
There may have been "a wide variety of quality advertisers," but at least early in the
game I saw the RoldGold pretzel advertisement where the guy follows his dog onto a plane
and then skydives so often that I was ready to scream.  I think that they even showed it
twice in a row.
 
By the way, have they given out figures for the viewing audiences of Thursday's and
Saturday's games yet?
 
Ralph Baer
RPI '68, '70, '74