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Thu, 6 Apr 1995 07:32:27 -0500 |
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Dick Tuthill wrote:
> I'd like to point out that ESPN is able to quantify its audience
> almost exactly. So, if they showed car racing instead of a college hockey
> semi-final, that says something about the college hockey audience -- at
> least how many of us there are. What is a little less precise is the
> degree of passion with which the college hockey audience approaches a
> broadcast. Perhaps if, from a marketing standpoint, a potential audience
> is measured by the product of its numbers times its passion, then we'd
> have something. And perhaps advertisers are already onto that line of
> reasoning. Saturday's finals did not seem to lack a wide variety of
> quality advertisers. In fact, there were almost as many as for some *other*
> sports!
There may have been "a wide variety of quality advertisers," but at least early in the
game I saw the RoldGold pretzel advertisement where the guy follows his dog onto a plane
and then skydives so often that I was ready to scream. I think that they even showed it
twice in a row.
By the way, have they given out figures for the viewing audiences of Thursday's and
Saturday's games yet?
Ralph Baer
RPI '68, '70, '74
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