I agree with Tom.  There is a non-negligible portion of the populate
that have a personality change when drinking.  I'd rather have a beer
at a pro baseball game; but I'd rather take my young son to a game that
didn't sell spirits (Great numbers of "bouncers" running around Wrigley
Field not so many years ago comes to mind).

NCAA events don't need beer concessions; they need concessions that
stay open until after the game ends, IMHO.

cheers, wayne