On Thu, 20 Apr 1995, Art Stine wrote:
>
> However, this isn't going to change w/o some national exposure and like
> any other form of advertising, its going to take $$. Maybe it'll take 10
> yrs or more, but if college hockey is going to get out of the niche its
> in, they'll have to get it on national TV (ESPN, ESPN/2, ...). Start with
> well known schools in order to provide some sort of initial draw and then
> start working in some of the lesser known schools.
>
> -art stine
> clarkson '86, '92
>
I agree totally with Art's analysis.  If we could get ESPN to show a
"game of the week" or something on the idea of that, then the ball could
start rolling.  Start with Michigan-Michigan St. and Maine-BU match-ups,
and then over time add in a Maine-UMASS-Lowell game.  Another thing that
is pretty trivial but works is merchandising.  If Merrimack gets on the
tube against say BU and they have these cool uniforms, America's
teenagers are going to want them.  This would be an easy way to at least
get some exposure, if not turning some more people onto the product on
the ice.
 
-Jeff