Sorry, but I have to disagree with the exploitation angle.  The minute you
sign up you ve agreed to be exploited for every penny that your school and
the NC$$ can make off of you.  As long as they agree not to accept any money
for the appearance (just like famous college football players don t get paid
for the numerous television interviews and appearances that their schools
milk) then appearing on a Wheaties box is nothing more than being a proud
part of a long tradition of champions.
 
Brady W. Clark
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