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Date: | Mon, 27 Apr 1992 22:20:07 PDT |
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> San Jose State University has a little problem with getting media attention
> for their teams. It's *very* apparent for the hockey team, [...]
>
> So, how do your universities get the media and the local fan base to pay
> attention? ^^^^^^^^^^^^^^^^^^
Promotion. Publicize your team's schedule.
At the grass roots level, try the net. I live near San Jose, own part
of a Sharks season ticket, and have never heard of the SJSU hockey
team. I did, however, learn of the Stanford and Cal [Berkeley] teams
through a posting by the Stanford goalie on USENET [ba.something] and
hockey-l. I invited two hockey virgins to the Stanford-Cal game and
they now both own part of the above mentioned season ticket.
[I'll bet there are more Bay Area hockey-l subscribers than the 3
people whose posts I've noticed.]
Get the fans and the media will follow.
Good luck,
Jeff Shimbo
[log in to unmask]
===========
And to all you hockey-l members out there ...
since I haven't posted since fall ... here's my belated public thank
you to Wayne Smith and the members of hockey-l for providing the only
college hockey news readily available on the Left Coast and for hours
of entertainment.
Now will you guys lighten up on the ECAC and Ivy bashing? :-)
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