In a quick look today at the box score of the UM-MU game in FtWayne, I see
attendance below that of the Goggin area capacity despite both teams being
relatively close...  Seems advertising works best when there are large
numbers in a narrow target audience.  Seems D1 college hockey is lacking in
both.  Or maybe it is a goaltender attitude that means we don't easily let
these ads cross into our nets. :>)

-----Original Message-----
From: Bob Fitta <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: Monday, March 29, 2010 11:47 AM
Subject: Re: Advertising and Hockey


>The only money ESPN makes on those ads is if people actually buy the
>products!  With the exception of the Paul Michael Glaser debt ad, not sure
>how that one works.
>
>The reality is there were no paid sponsors for the ads, which is
>disappointing on two fronts.  First that no one is seeking us out, and
>secondly that ESPNU expended no effort to sell any of these locally.  I am
>sure if they had gone through the list of supporters for each of the teams
>that they could have made a few dollars with local advertisers, but they
are
>content to drop tomatoes, cat scratchers and debt consolidators.  Easy for
>them on a production value.  Would think with this audience we would have
>had Viagra (so we can be thankful we did not get that) gold investments and
>rosetta stone language videos (learn to speak French Canadian 'eh).
>
>What is most disappointing is that not a single hockey advertiser thought
we
>were worthy prospects!  Being in the advertising business I know how tough
>things are, but I am confident I could have sold a few ads!
>
>Bob Fitta
>U. Maine '83
>
>
>On 3/29/10 10:50 AM, "Hampton, Nathan E." <[log in to unmask]>
>wrote:
>
>> About the TV ads. They cast a VERY sad shadow on college hockey, because
>> advertisers pay to have their ads shown on TV, and the amount they pay is
>> based upon the viewing audience. The set of TV ads during the regionals
was at
>> best the late-night (after midnight!) type of ads - the ones that show up
just
>> before the national anthem and test pattern. No one better (liquid bath
soap
>> for men, strong and absorbent paper towels, etc.) cared about us. We are
small
>> fish in a big pond. So we either better stick together or be very feisty.
In
>> fact, I am thinking of buying three cat claw scratchers and hope you all
do
>> the same thing so that the advertising industry think we are very
important
>> (high Q-rating or whatever it is advertisers want). I just hope ESPN made
>> enough money this year to continue picking up all the regional games. It
was
>> nice to have all the games on one channel.
>>
>> Nathan
>>
>>
>> On 3/29/10 9:27 AM, "Moller Edward N" <[log in to unmask]> wrote:
>>
>> Paul Michael Glaser (a Newton native) hasn't aged a day since Starsky and
>> Hutch.  I'm just glad that I'm not one of the millions of Americans who
owe
>> tens of thousands of dollars to the IRS.  If you don't believe me, just
>> perform a background check.  You scratch my back I'll scratch yours.