>       I am sure that when the NCAA made the schedules for the tourneys, this
>       scenario came to mind.  "My God!  Michigan may have 2 teams playing at the
>       same time!  What are we doing?!?!?!?!?!"
 
What the NC?? has on their "mind" at any one time is beyond my powers of deduction,
but they could take a lesson from the NFL & schedule their events to maximize exposure.
Even if it where the tennis finals & the Lacrosse finals, put them on at different
times, offer them as a package & increase revenue & recognition for both.  In fact,
they could work it just like the NFL & plan to have the Bball games start just
after the post game wrap-up of the hockey games(on the silly belief that the
bball game is the "prime time" event).
 
me