There was an article in the Wall Street Journal a couple of months ago
about pep bands (it focused on basketball) and how they're getting
shafted by an influx of marketing promos and commercials during timeouts.
The scanned article is at
http://gneiss.geo.cornell.edu/brbaa/bands_wsj.pdf
We've seen some things like this at the ECAC and NCAA tournaments, but
nothing to the scale described in the article, thank god.
Pat Carr
Cornell '96